Q2 2025

Rage, rage against the dying of the light.

I've decided to go against the grain on this Q2 briefing, and focus on a singular topic at the outset.

The trenches of R&D are over. Grinding through late-night CAD edits, fabric test failures, and enough caffeine to float a battleship. Every prototype that tore, leaked, or missed the mark was a tuition payment toward something better. Paid in sweat, cardboard mock-ups, and international shipping fees that still haunt the books.

But last week the final pre-production samples cleared inspection without so much as a loose thread. For the first time since this journey began, there’s nothing left to tweak. A stillness surrounds this.

The modules are sharp, the packs hold their own, and the modular ecosystem clicks together like always imagined.

So the work shifts.

• From measuring millimeters to crafting narratives.

• From spreadsheet fatigue to launch-day adrenaline.

• From “does it work?” to “does the world know?”

Now it’s about storyboarding the film, locking down logistics, and making sure every pixel, patch, and paper tells the same uncompromising story: gear built for the world ahead.

If you’ve followed since the Companion days, buckle up. The next chapter isn’t an upgrade; it’s a statement.

Longevity center stage.

We live in a fascinating timeline. Could we truly push the limits of our own biology?

I am not sure I am ready to make that claim, but it is undeniable that we have never been closer to understanding the forces behind disease and aging.

Over the past few years, I have been drawn to Bryan Johnson’s relentless pursuit of this frontier. To some, he is a pariah, a billionaire caricature of biohacking gone too far, but that label feels lazy and unearned.

In a world flooded with nutrient-poor, hyper-processed food and dressed-up “clean” marketing, even knowing what to eat has become a daily challenge. Yet with breakthroughs from labs like Google’s AlphaFold and the disciplined experiments of people like Johnson, we may be witnessing the dawn of a new era in human biology.

On location - locked and loaded.

Phew. What a journey. I had planned to write while on the road, but Iceland had other ideas, and its terrain demanded my full attention.

It had been a decade since I last visited those raw landscapes, the same ones that somehow produce more world-class musicians per capita than any other country on Earth.

I was fortunate to travel with an incredible crew and a fleet of overlanding rigs tracing our route across the island. Now comes the grind, with two terabytes of footage waiting to be shaped into something worth the miles.

Until next time, onwards,

Michael