Q2 2025

Rage, rage against the dying of the light.

I've decided to go against the grain on this Q2 briefing, and focus on a singular topic at the outset.

The trenches of R&D are over. Grinding through late-night CAD edits, fabric test failures, and enough caffeine to float a battleship. Every prototype that tore, leaked, or missed the mark was a tuition payment toward something better. Paid in sweat, cardboard mock-ups, and international shipping fees that still haunt the books.

But last week the final pre-production samples cleared inspection without so much as a loose thread. For the first time since this journey began, there’s nothing left to tweak. A stillness surrounds this.

The modules are sharp, the packs hold their own, and the modular ecosystem clicks together like always imagined.

So the work shifts.

• From measuring millimeters to crafting narratives.

• From spreadsheet fatigue to launch-day adrenaline.

• From “does it work?” to “does the world know?”

Now it’s about storyboarding the film, locking down logistics, and making sure every pixel, patch, and paper tells the same uncompromising story: gear built for the world ahead.

If you’ve followed since the Companion days, buckle up. The next chapter isn’t an upgrade; it’s a statement.

Longevity center stage. (coming soon)

On location - locked and loaded. (coming soon)