Engineering the future, one calculated step at a time - don't panic.
Building a better future
Michael is the founder and CEO of Rhino Rdy, an emergency preparedness company.
He has built the business since 2019, overseeing product architecture, manufacturing, brand, creative, and go-to-market strategy across physical and digital.
Prior to Rhino Rdy, Michael studied at Cambridge and UCLA, completed a Blackstone fellowship, and worked in user acquisition for the NFL.
His work sits at the intersection of design and constraint, where creative strategy meets manufacturing reality, where software meets hardware, and where commerce ties them together. The through line is an obsession with how things are actually built, whether that's a product, a supply chain, or a brand.
Ultimately, he aims to create work that lasts.
Michael writes quarterly briefings on what he's building, reading, and paying attention to. He splits his time between Colorado and California.