Quarterly briefings: what I am building, reading and paying attention to.https://mrmichaelreed.com/https://mrmichaelreed.com/briefings/m-reed-q4-2026/https://mrmichaelreed.com/briefings/m-reed-q4-2026/An essay on readiness applied not to equipment, but to the minds we are building: the gap between human intent and literal instruction; a measured map of the larger risks; and what we must refuse to hand over; then an ode to fall, a week upstate and in the Catskills.Thu, 22 Oct 2026 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q3-2026/https://mrmichaelreed.com/briefings/m-reed-q3-2026/Four product lines unified into one architecture; replacing rented software with operations tools built in-house with AI; and the 3D scan pipeline behind the new storefront.Wed, 30 Sep 2026 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q2-2026/https://mrmichaelreed.com/briefings/m-reed-q2-2026/A full production run arrived short of the agreed specification, and what it cost to reject it and rebuild; the verification we put in place so the spec is checked by someone other than the people paid to meet it; and Soup as Life, in Tadao Ando's 21_21 DESIGN SIGHT in Tokyo.Sun, 28 Jun 2026 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q1-2026/https://mrmichaelreed.com/briefings/m-reed-q1-2026/Core-01 meets the public with more than $100,000 raised on Kickstarter; the hard lessons of paid acquisition and campaign pacing; and the production ramp across a supply chain built new for this product.Sun, 29 Mar 2026 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q4-2025/https://mrmichaelreed.com/briefings/m-reed-q4-2025/The Rhino Rdy Kickstarter goes live on January 20, 2026 as a test of whether readiness can be bought as certainty rather than fear; year seven and the compounding returns of sound systems; and the national parks as infrastructure that disappears into what it serves.Mon, 10 Nov 2025 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q3-2025/https://mrmichaelreed.com/briefings/m-reed-q3-2025/Pre-production samples have cleared and the work moves from the factory floor to the narrative; capturing the visual language on location in Iceland; and locking in January 20 for launch.Sun, 28 Sep 2025 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q2-2025/https://mrmichaelreed.com/briefings/m-reed-q2-2025/Final pre-production samples clear inspection and the work shifts from millimetres to narrative; longevity science at a turning point; and a decade-later return to Iceland with an overlanding crew.Thu, 12 Jun 2025 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q1-2025/https://mrmichaelreed.com/briefings/m-reed-q1-2025/What Anduril's pace means for American manufacturing and defense; Los Angeles after the January fires; and years of Rhino Rdy development arriving at the edge of launch.Thu, 20 Feb 2025 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q4-2024/https://mrmichaelreed.com/briefings/m-reed-q4-2024/E-commerce has turned from a sprint into an endurance race won by structural advantages; year-end refinement of the next-generation roadmap; and a reset in Aspen.Sun, 29 Dec 2024 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q3-2024/https://mrmichaelreed.com/briefings/m-reed-q3-2024/Two months in a development room steps from the production line; the sample room as the place where theory meets reality; and what a day in transit to Indonesia does to body and mind.Fri, 20 Sep 2024 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q2-2024/https://mrmichaelreed.com/briefings/m-reed-q2-2024/J. Paul Getty on legacy as something engineered over decades; prototyping as the heartbeat of product development; and the moment a company stops being defined by its past.Sat, 15 Jun 2024 00:00:00 GMThttps://mrmichaelreed.com/briefings/m-reed-q1-2024/https://mrmichaelreed.com/briefings/m-reed-q1-2024/Winter as a crucible and spring as creative momentum; why comfort is the wrong thing to wish anyone; and what Japan teaches about refinement as a discipline rather than an endpoint.Fri, 01 Mar 2024 00:00:00 GMT