Michael Reed

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Rhino Rdy

Founder and CEO (2019-Present)

Over the past seven years at Rhino Rdy, Michael has engineered an ecosystem. Resilience, precision, and utility have been the operating principles from day one.

From concept to execution, Michael architected the development of over 60 products, prioritizing functional durability over fleeting trends. He operationalized a global supply chain, scaling operations across borders while enforcing rigid quality standards.

Michael functions as both the visionary and the operator, establishing Rhino Rdy as a case study in how a lean, disciplined team can capture market share through manufacturing precision and rigorous execution.