RINO Ready

Over the past six years at RR, Michael has built more than just products - he has built a brand and a springboard for the team to thrive. Resilience, precision, and purpose have been the founding principles from day one.

From concept to execution, Michael has led the development of over 60 products, each crafted with a focus on function, durability, and user needs. He has navigated the complexities of global supply chains, scaled operations across multiple countries, and driven product performance with a sharp eye on quality and efficiency. Beyond the numbers, his work has been about pushing boundaries, learning through iteration, and proving that great design isn’t just about aesthetics but about endurance and impact. It has been a journey of vision, hard work, and calculated risk - turning ideas into reality and establishing RR as a market leader.